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If you have been a long-time reader of this blog, you probably know by now how I love Preview. I dunno...probably bordering on obsession because at some point in this little corner of the intarwebs, I blogged about every issue every month lol (oh how i miss those times hehe).
Anyway, I love how Preview is always one to push boundaries and experiment on new stuff. This time, they are at it again—say hello to augmented reality (AR). This has been around in magazine circles for quite a while but I think they are the first to do AR (locally). If you haven't tried it yet you better run, don't walk, run, go to the nearest newsstand, and get Preview December 2010. Go to the Augmented Reality page and see for yourself why they put the blurb "OMG this cover is alive!" on the cover.
Thanks to Mike aka Toxicdiscoboy and Tracy Ayson, I got to attend their press conference a coupla weeks ago. Here's what happened, in pictures. Yikes two weeks ago I know rrrrright hehe. If you've been following we on twitter, you probably know that I turned over my lappy to the service center a few weeks ago to get some minor quirks ironed out...and they took their sweet time mmmmmm. Oh well life of an OC...warranty's expiring soon might as well take advantage of it noh lol. Ok blah blah here are the pictures!
☝ Say Hi to Tin
☝ Say Hi to Bjorn, Meryl, and Ana
☝ Say hi to Paul
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yeah ive heard of AR. surprisingly not a lot of magazines here in the US use it. not even Vogue or teenVogue. but i remember Esquire did it, but only one (i think) dunno why. i hope they keep the AR consistent!!
ReplyDeleteactually, preview's ar was inspired in part by esquire haha. been seeing this on ads yeah. from what they've told us during the press con, this is def not going to be the last and def it'll be bigger and better next time! exciting times :-))
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